What Led Me to Create Wayfindher
Let me be clear—I didn’t sit down one day and write a grand business plan called Wayfindher. This platform wasn’t born in a boardroom or brainstormed on a whiteboard in some innovation lab.
It was born in the quiet moments. Moments soaked in sadness, rage, heartbreak, and confusion. In the in-between of who I was and who I was becoming during my soul sabbatical (more on this later).
It breathed its first breath during those long, restless nights when I knew—deep in my bones—that I was meant to do something more with the 30 years of experience I’d gathered… but had no damn idea where to start.
It started to grow legs in the whispers that came when I was alone with my thoughts:
“Why is this so hard?”
“Who do I think I am?”
“What if they laugh at me?”
It began to crawl forward despite the imposter syndrome that wouldn’t shut up.
And it started to run in spite of the fear of failure—and even more terrifying—the fear of success.
Eventually, I realized: these emotions weren’t unique to me. They were everywhere.
A quiet epidemic playing out in the hearts and heads of women business owners, and women who wanted to be founders but were stuck in that gray zone between purpose and panic.
After decades climbing the corporate ladder—Director, VP, “boss lady” title after title—I got damn good at succeeding in systems that weren’t designed for women. I played the game. Hell, I think I won the game, despite the odds being stacked against me.
But winning came at a cost. It stripped pieces of me away—my creativity, my peace, my softness, my sense of purpose. What it gave me in power and prestige, it took in soul and sanity.
Later in my career, I started coaching women—brilliant, big-hearted, badass women—who were trying to do what I had done, but in a world that was shifting underneath their feet in corporate America.
Then I saw it again up close when I launched Beespoke Brands and started working one-on-one with women founders. They were not only building businesses. They were:
Raising families.
Managing homes.
Carrying emotional labor no one saw.
And still trying to keep their souls intact.
And you know what I kept seeing? They were doing everything.
Alone.
Exhausted.
Buried under tools they didn’t know how to use—and not wanting to ask for help.
Lost in a sea of content, AI noise, and to-do lists that never ended… unsure of their next best step.
And the most heartbreaking part?
They thought it was their fault.
That they were broken.
That they weren’t cut out for this.
The negative self-talk was off the charts.
But the truth is—it isn’t them. Or me. Or you. It’s never been that. The system was the problem.
The system was built for scale, not soul.
The tools were made for efficiency, not empathy.
The roadmap that reflected their real lives? Nonexistent.
So I said enough.
Enough of asking women to succeed inside systems that never saw them in the first place. Enough of watching us burn out, opt out, or shrink down just to survive.
I didn’t want to build another shiny business platform.
I wanted to build a home.
An ecosystem.
Something living. Breathing.
Designed with women’s whole lives in mind.
Wayfindher™ is the result.
A space where women can show up raw and radiant. Messy and magical. In motion, in process, in power.
A space that understands she’s not just building a business—she’s building a life, a legacy, and a way of being that could rewrite everything.
Yes, I’m infusing this platform with intelligence—some of it AI, sure. But even more important is the intelligence of shared lived experience. Of women who’ve been in the trenches and found their way out.
This isn’t about having all the answers. It’s about finally having a place to start.
So if you’ve ever whispered, “I don’t know where to begin…”
If you’ve ever felt like you had to hold it all together while quietly falling apart—
If you’ve ever wondered if there’s a different way—
There will be. Start here. We’re building it for you.