Where Strategy Meets Soul

Why We're Building in Public—And Why Your Voice Matters
Founder Reflections, Build in Public, Women Who Build Amy Ross Founder Reflections, Build in Public, Women Who Build Amy Ross

Why We're Building in Public—And Why Your Voice Matters

We’re not building behind closed doors, we’re building Wayfindher in the open, on purpose, with real women at the center. This isn’t about getting it perfect. It’s about getting it honest. Because trust isn’t built through polish,it’s built through presence. And your voice? It matters here.

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What Led Me to Create Wayfindher
Founder Reflections, Women in Business, Building Wayfindher, Entrepreneurship Amy Ross Founder Reflections, Women in Business, Building Wayfindher, Entrepreneurship Amy Ross

What Led Me to Create Wayfindher

Wayfindher wasn’t born in a boardroom. It was born in the messy, magical middle of burnout, grief, and reinvention. In this deeply personal post, founder Amy Ross shares the story behind the platform—one built not just for business, but for the women building them.

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